A History of Super73

The Evolution of SUPER73 : From Kickstarter Sensation to Lifestyle Icon

Founded in 2016 in Orange County, California, SUPER73 emerged from the collaborative vision of Michael Cannavo, Aaron P. Wong, LeGrand Crewse, Alix Armour, and John Kim. Their mission was to craft an electric bike that seamlessly blended motorcycle heritage with contemporary youth culture. This vision materialized into the “Super73,” a bike that not only offered functionality but also exuded style and adventure.

Inception and Early Success

The journey began with a Kickstarter campaign in 2016, aiming for a modest goal of $25,000. The campaign resonated deeply with backers, amassing over $441,000. This overwhelming support underscored a market desire for a product that combined nostalgic design with modern electric capabilities.

Building a Community and Brand Identity

SUPER73’s early success was amplified through strategic collaborations with celebrities and influencers. Figures like Will Smith, Coco Rocha, Casey Neistat, and Jesse Wellens showcased the bikes, enhancing the brand’s visibility. A notable highlight was the creation of Star Wars-themed speeder bikes for a viral YouTube video, cementing SUPER73’s reputation as “The Content Creator’s Bike.”

Product Line Expansion

Responding to growing demand, SUPER73 expanded its product line-up:

SUPER73-S1 (2017): Introduced a 500-watt rear hub motor, a motorcycle-style battery, and an LED headlight.

Z Model (2018): Priced at $1,000, this model made the brand more accessible to a broader audience.

R Series (2020): Marked a significant evolution with full suspension, catering to riders seeking enhanced comfort and performance.

S2 (2020): An upgraded version of the S1, featuring front suspension and new colour options.

Financial Growth and Market Presence

SUPER73’s innovative approach attracted substantial investments. In 2020, the company secured $20 million in Series B funding led by Volition Capital. By 2022, a Series C1 funding round raised an additional $37.5 million, bringing total funding to approximately $70.8 million.

As of 2024, SUPER73’s annual revenue was estimated between $25 million and $100 million, with a dedicated team of over 100 employees.

Collaborations and Cultural Impact

SUPER73 has engaged in high-profile collaborations, including:

 

Paris Saint-Germain (2019): A limited edition SUPER73-Z1 model celebrating the football club’s 50th anniversary.

Roland Sands (2021): An off-road motorcycle-inspired e-bike designed with the renowned motorcycle racer and designer.

Hot Wheels (2021): A special edition e-bike in partnership with Mattel.

Yves Saint Laurent (2021): A haute couture e-bike collaboration with the French luxury fashion house.

Commitment to Community and Safety

Beyond product development, SUPER73 emphasizes building a strong community. The brand organizes group rides and fosters a culture of customization among its riders. Recognizing the importance of safety, SUPER73 has implemented programs in schools to promote safe riding practices and provide secure bike parking, especially targeting younger riders.

Looking Ahead

SUPER73 continues to innovate, aiming to redefine personal transportation by blending style, performance, and community engagement. With a foundation built on passion and a commitment to quality, the company is poised for a promising future in the electric mobility landscape.